Aldi issues ‘epic reminder’ for its special buys

Discount supermarket Aldi has released a new spot to promote its special buys deals this month – promoting the extreme things consumers can do to ensure they remember the sale.

Created by BMF, the 30-second advertisement shows two elderly men walking into a door frame which has been lowered to act as a head-bumping reminder.

“Well you can’t miss that,” says one of the men after knocking his head.

The spot forms part of Aldi’s ‘Epic Reminders’ campaign which aims to help Australians remember Aldi’s special weekly discounted products – which this time around includes caravan covers, premium RV chairs and large collapsable accessories.

Last month, BMF poached M&C Saatchi’s Paul Coles to run its Aldi account.


  • Executive Creative Director: Cam Blackley
  • Creative Director: Alex Derwin
  • Associate Creative Directors: David Fraser and Dantie Van der Merwe
  • Designer: Matthew Hughes
  • Head of Planning: Hugh Munro
  • Planning Executive: Kellie Box
  • Managing Director: Steve McArdle
  • Group Account Director: Toby Hussey
  • Account Director: Sid De
  • Account Executive: Rebecca O’Hanlon
  • Agency Producers: Jenny Lee-Archer, Esta Lau
  • Director: James Dive
  • Production Company: Scoundrel
  • Executive Producer: Kate Gooden
  • Executive Producer: Adrian Shapiro
  • DoP: Germain McMicking
  • Post Production: Blackbird
  • Editor: Dan Lee @ The Butchery
  • Sound: Rumble Studios
  • Radio Jingles: Rumble Studios
  • Engineer (Radio): Cam Milne
  • Composers (Radio): Johnny Green and Lance Gurisik


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