News

Election 2016 kicks off: The ads so far

Minutes after Prime Minister Malcolm Turnbull fired the starting gun on a marathon election campaign on Sunday the major parties sprang into action getting their first ads to air, including spots in prime time shows on free-to-air TV last night.

Minutes after Prime Minister Malcolm Turnbull fired the starting gun on a marathon election campaign on Sunday the major parties sprang into action getting their first ads to air, including spots in prime time shows on free-to-air TV last night.

Here’s a wrap of the first ads to hit the airwaves so far.

The first salvo  from the Liberals of the election campaign went straight for Bill Shorten and his credibility on sticking to a message:

But Malcolm Turnbull fronts the majority of the campaign ads from the Liberals which aired on Sunday night, focussing on policies such as the “innovation economy”.

The plan to create more jobs by getting the Australian construction commission to lower costs:

And their plan for a strong new economy:

Labor has also chosen to put its leader front and centre of its campaign and appears to be eschewing negative campaign tactics with a newly-polished Bill Shorten touting ‘100 Positive Policies’:

While ads on its Youtube channel look at specific areas such as Labor’s plans for education:

And highlighted its fight for working and middle class Australians:

The Palmer United Party’s individual candidates are also getting into the mix with animated messaging, spearheaded by Senate candidate Dio Wang going for a literal approach to address West Australian voters:

Senate candidate Dio Wang is also making sure the West Australians get the GST message:

And warning that food is being taken from the mouths of babes:

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.