Electoral Commission launches Power of Paper campaign to educate voters
AEC has launched its new elections ads
The Australian Electoral Commission has launched an information campaign highlighting changes to voting rules for the Senate and deadlines for enrolling to vote in the pending Federal Election.
The multi-faceted campaign by BMF uses stop-motion animation and paper models to deliver the messages through three campaigns – on which is an overarching brand campaign.
BMF managing director, Steve McCardle, said it was a rare opportunity to help inform Australians about the importance of the election.
“It’s not every day you’re given the task to rally the whole country to take advantage of their democratic right, and this time we needed to mark the change to the voting system by changing up our creative approach,” McCardle said.
“We think its simplicity and elegance will ensure it communicates with the clarity and purpose an event of this importance requires.”
https://youtu.be/ytOhSamBXl0
Credits:
- Executive Creative Director: Cam Blackley
- Senior Art Director: Rosita Rawnsley-Mason
- Senior Copywriter: Lucy Chappell
- Executive Planning Director: Christina Aventi
- Planning Director: Kim Feitelberg
- Managing Director: Steve McArdle
- Group Account Director: Emma McJury
- Account Director: Kyle Abshoff
- for immediate release
- Account Managers: Eva Gibeault and Steven Sun
- Account Executive: James Ricupito
- Agency Producer: Fiona Gillies
- Production Company: Finch
- Director: Dael Oates
- Producer: Camilla Dehnert
- Designer: Miles Pitt
- Animators: Glen Hunwick and Norman Yeend
- Editor: Adam Wills
- Post Production: ALT VFX
- Colourist: Christine Todd
- VFX Supervisor: Jay Hawkins
- Producers: Kate Stenhouse and Dawn Walker
- Sound & Music: Rumble Music
- DoP: Peter Eastgate
- Digital Designer: King Tan
- Digital Producer: Laurence Pogue
- Print Producers: Jane Winnick, Karen Liddle
- Operations Director: Ian Cook
- Studio Manager: David Collins
- Creative Services Director: Clare Yardley
- Art Buyer: Basir Salleh
- Retoucher: James McDonald
- Photography Production House: Network Agency
- Photographer: Anna Pogossova
- Producer: Sophie Penhallow
Has this campaign already launched and the PR lagged?
Because the deadline to enrol is 8pm this Monday night May 23. Seems pretty late to market to me.
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