F.Y.I.

Elephants Can Dance hires Salesforce Marketing Cloud practice lead

Digital agency Elephants Can Dance has appointed Chris Haddad to lead its new Salesforce Marketing Cloud arm.

The announcement:

In a strategic move Digital agency Elephants Can Dance (ECD) has secured Salesforce architect and solutions engineer Chris Haddad to head its new Salesforce Marketing Cloud practice.

He will lead the practice for ECD, reporting directly to Managing Director Az Yousaf, with the newly created Salesforce practice offering consulting, solution architecting and campaign management.

Az Yousaf says “We’re really bloody excited to have someone so talented, passionate and technology focused as Chris join ECD. We’ve been very specific with regards to recruitment and building the right team and we now have a group of super talented, super passionate individuals that work together to deliver digital solutions that actually work and add significant value.”

Mr Haddad has worked across a number of major brands in Australia including Mercedes Benz, Treasury Wine Estates and Nufarm and is excited about what his new role at ECD can offer.

“What attracted me to Elephants Can Dance is their desire to push the boundaries of technology. They’re an established player in the data driven communications arena and are driving personalisation outcomes for a number of brands. Importantly they’re also a great group of people that actually care about the success of their customers.”

Elephants Can Dance provide end-to-end digital solutions with a focus on UX, Design, Marketing Technology, Analytics and Data.

“If your business has made significant investment in marketing technology and you don’t know what your customers are doing across your digital channels through structured analytics, if you’re not personalising experiences at scale and actively increasing conversions whilst lowering your marketing costs, than something is wrong and maybe you need to get in touch,” says Mr Yousaf.

“We’ve also been strategic in selecting the marketing technology vendors that we work with and Salesforce Marketing Cloud, like Tealium, whom we have a very close working relationship with is up there with the best, globally,” said Mr Yousaf.

ECD help its customers bridge the divide between brands and customers through personalised one-to-one digital communications and experiences.

Source: Catriona Pollard Communications media release

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