Elevencom appointed as creative agency for Australian Egg Corporation
The Australian Egg Corporation Limited (AECL) has appointed Sydney-based agency Elevencom as its new creative agency following a competitive pitch late last year.
AECL program manager, marketing, Yelli Kruger said in a statement: “We have some significant targets in terms of further lifting awareness and consumption of eggs, and Elevencom has demonstrated they have the creative thinking to get us there.”
Work is underway on a new campaign aimed at securing “a bigger slice of the breakfast market for Australian egg producers”.
Elevencom director of operations John McLachlan said in a statement: “We’ve done a lot of successful work in the primary produce category and we believe we can make a real difference for AECL by reminding people that eggs are an amazing way to start the day.”
Elevencom’s other clients include Domino’s which launched a new campaign yesterday, Ray’s Outdoors and Australian Pineapples.
The appointment is effective immediately with the new campaign set to launch later in the year.
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good win Lads
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Eggcelent win!!!
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