Elevencom appointed as creative agency for Australian Egg Corporation

The Australian Egg Corporation Limited (AECL) has appointed Sydney-based agency Elevencom as its new creative agency following a competitive pitch late last year.

AECL program manager, marketing, Yelli Kruger said in a statement: “We have some significant targets in terms of further lifting awareness and consumption of eggs, and Elevencom has demonstrated they have the creative thinking to get us there.”

Work is underway on a new campaign aimed at securing “a bigger slice of the breakfast market for Australian egg producers”.