Elevencom wins Solahart
Ad agency Elevencom has won the advertising business for solar hot water brand Solahart.
The announcement:
Sydney advertising agency, Elevencom, has won the creative account for Australia’s leading solar hot water brand Solahart.
The appointment, which is effective immediately, follows a competitive agency review.
Elevencom will be responsible for creating a new strategic direction for the brand and a new campaign aimed at generating more sales leads for Solahart primarily in the solar hot water market but also as it expands into new technology and new categories like solar power.
Solahart’s General Manager Sales and Marketing Renewables, Stephen Cranch said he was looking for an agency that understood how to drive leads while building a brand at the same time.
“We were impressed by Elevencom’s retail track record and their ability to deliver breakthrough creative that delivers outstanding results,” Cranch said.
Elevencom Director, Jono McCauley, said: “Solahart is an iconic brand with an amazing past and a really exciting future – they’re a perfect fit for our business.”
Solahart has a network of around 100 dealerships nationwide and is celebrating 60
years of operation this year. Solahart is a division of Rheem Australia Pty Ltd.
Source: press release
