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Empire revamps ‘hopelessly outdated’ website

ACP movie magazine Empire has revamped its website.

EmpireOnline.com.au now has new features and an overhauled content management system which was previously “hopelessly outdated”, according to editor Daniel Murphy.

The relaunch is to be celebrated with a screening of Peter Berg-directed blockbuster Battleship at Hoyts Broadway in Sydney.

Murphy said: “We are delighted to finally have a digital headquarters that works so well in tandem with our print edition. While attracting an impressive active membership community of 15,000 users, our previous content management system was hopelessly outdated. Access to our 10,000 strong reviews reference library is now infinitely easier, our trailer hub is now hosted on the site itself, and the entirety looks beautiful and is a pleasure to navigate.”

He added: “The magazine remains the cornerstone of the brand, providing timely in-depth features, extended Q&As, 80-plus reviews and our beloved posters. The website specialises in the kind of content and functions which the magazine can’t: daily news updates, all manner of exclusive vision including trailers, archives of all our reviews and coverage, and the fantastic interaction enabled by the Community pages. Like Empire readers — many of whom collect every issue of the magazine — EmpireOnline members are a devoted and vocal crew. Everyone’s a critic, which is how we like it.”

The new website in no way points to the end of the print product, an ACP spokesperson confirmed. New ACP boss Matt Stanton recently said that some magazines would be closing that were not relevant or commercially viable.

In the latest round of ABCs, Empire’s circulation was flat, going from 23,336 to 23,357 between the first half of 2010 to the same time in 2011.

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