F.Y.I.

EMX opens Sydney office with new hires Kate Steven and Harpreet Kibbe

EMX has hired Kate Steven as APAC director of publisher sales, and Harpreet Kibbe as NSW and Qld sales director, to lead its new Sydney office.

The announcement:

Digital advertising marketplace, EMX announced today the opening of its Sydney office with the appointment of Kate Steven and Harpreet Kibbe to newly created roles, as part of the company’s continued expansion in the Asia Pacific region.

Kate Steven joins the EMX team as Director, Publisher Sales, APAC, where she will be responsible for working with publishers across the region to monetise the programmatic inventory sold across the network. With 15 years of industry experience, Kate has held sales and partnership roles at Bauer Media Australia and Fairfax Media.

Having worked in London and the EMEA region, Harpreet Kibbe joins the team as Sales Director for NSW and Qld. Harpreet’s focus will be to build and maintain agency and client relationships and maximise revenue across the EMX media exchange. She previously held sales and business development roles at InMobi AU and Thomson Reuters.

Kate and Harpreet report to Deryck Wills, Country Manager, Australia and New Zealand, EMX, who is based in Melbourne. Wills joined EMX in Australia in January 2018 with a mandate to grow the business in Australia and across Asia.

“Since EMX entered this market we have seen increased interest in our services from both the supply solutions we provide to publishers as well as the demand solutions for agencies and brands,” said Wills.

“Kate and Harpreet are invaluable additions to our team and demonstrate EMX’s commitment to aggressive regional growth,” said Wills. “Kate’s experience in working at a senior level with publishers will be of enormous benefit as we seek to form deeper strategic partnerships. Harpreet joins the team with a wealth of digital experience and an enviable network.”

EMX has provided market intelligence to a range of Australian brands, including Mars, The Reject Shop, Uniqlo, Bridgestone, Ford, the University of Melbourne and Cricket Australia.

“We plan to continue investing in the Asia Pacific region given the tremendous growth we have experienced,” said Deryck Wills. “Driven by changes in consumer media consumption, we anticipate further expansion in the market in the years to come.”

Source: EMX press release

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