Full Encore editions now available for non-app readers too

Encore Issue 33

Mumbrella’s sister weekly media, marketing and entertainment magazine Encore has now been fully unlocked for those unable to view the app via tablet or iPhone.

All pages from Encore – primarily designed for app based viewing – can be read in full via It is now also possible to share the pages from the app via social media or email.

Editor Brooke Hemphill talks about this week’s Encore content, and explains how to share Encore content:

Encore editor Brooke Hemphill said: “Given the nature of its content, Encore is intended as a magazine-like experience best viewed on a tablet, rather than a website. But a number of readers have asked to be able to access a version of the content that we have decided to make it available for browsing, even if the experience is not as deep as that via the app.”

In this week’s issue:

  • How do you create a cultural icon? The story behind AAMI’s Rhonda and Ketut revealed in this week’s Mumbrella360 video recap;
  • The challenges of returning to the local market after a stint working abroad;
  • An extract from Paul Barry’s book Breaking News: Sex, lies and the Murdoch succession;
  • What makes the Multi Channel Network Mumbrella’s sales team of the year? Find out what makes them tick;
  • BWM’s Rob Belgiovane tells us how to bluff it as a creative director;
  • Esther Clerehan on trying to parlay an adland gig into an international opportunity;
  • Where the bloody hell were you? We have all the pictures from the Festival of Branded Entertainment and the launch of iHeart Radio Theatre featuring James Blunt.

To view the app visit or download it to your iPad or iPhone by clicking on the button below.

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