Endeavour Group makes deep cuts to marketing team
Katie Dally presenting at Mumbrella360 earlier this year (Mumbrella)
A program of cuts across the Endeavour Group has hit its marketing team hard, with general manager of marketing and creative Katie Dally and others departing their roles at the liquor and gaming giant.
The ASX-listed company — which owns the Dan Murphy’s and BWS brands among others — has made cuts across the business including its marketing team as part of a company restructure, following a dip in profits in FY25.
In August’s full-year presentation to investors, the group flagged restructuring as a “key initiative” for FY25.
It reported a net profit of $426 million in FY25, down 15.8% on a comparable 52-week basis. While the core retail liquor businesses saw sales slip 1.2% to $9.95 billion, online sales grew 7%, now making up 8.7% of total retail revenue.
