Energy Safe Victoria highlights invisible dangers in Be Sure campaign

Energy Safe Victoria has launched the latest iteration of its ‘Be Sure’ campaign, marking the first work for the government agency from cummins&partners, following a competitive tender process earlier this year.

The campaign aims to highlight the invisible danger of carbon monoxide by using orange smoke to represent the seeping gas, with the imagery of a distinct old gas heater (as seen in numerous old houses), the looming smoke, and the tagline ‘Be Sure’, urging Victorians to get their heater serviced once every two years by a qualified gas-fitter.

“We are proud to be launching the next iteration of the ‘Be Sure’ campaign; a campaign with a powerful message that taps into every Victorian’s desire for certainty when ensuring their family’s safety,” said Sophie Lander, national managing director, cummins&partners.

“The simple key visuals developed provide Energy Safe a strong set of distinctive brand assets that will continue to support the effectiveness of the campaign across the coming weeks and months.”

The campaign is now live across BVOD, programmatic display and video, social, DOOH, print, and radio.


Energy Safe Victoria

Head of Strategic Communications: Jonathan Granger
Senior Communications Adviser: David Ranger

Creative Strategist: Sean Cummins
Global CEO: Michael McConville
National Managing Director: Sophie Lander
National Creative Director: Heath Collins
Associate Creative Director: Chris Ching
Art Director: Alice Tran
Group Business Director: Sara Stevenson
Senior Account Director: Jenna Collopy
Account Manager: Abby Johnson
Account Executive: Samantha Vo
Head of Strategy: Phil Pickering

Bumblebee Productions
Creative Services Director: Steven Tortosa
Director: Matt Werkmeister
DOP: Marcus Cropp
Editor and VFX: Abdul Bajamal
Editor: Jesse Richards
Photographer: Daniel Mazzarella
Senior Retoucher: Ed Croll
Artwork and Digital: Emma Shaw
Sound: Squeak E Clean Studios
Online & Grade: Eden Collective


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