Energy Safe Victoria hosts awkward barbecue to promote safety
Every guest at a barbecue wears a bomb disposal suit in a new ad from Energy Safe Victoria designed to warn of the dangers of gas leaks from barbecues.
The campaign, created by Melbourne agency redhanded, goes on to provide information on how to check gas connections for leaks.
https://www.youtube.com/watch?v=HKANXaRrZO4
Tim Forte, redhanded creative group head said: “Rather than making a heavy-handed, scare tactic ad, we took an approach people are more likely to enjoy watching in order to get this message through. Barbecues can be dangerous, but we don’t want to bore people to death either.”
The campaign rolls out in cinemas from tomorrow with TV, print and online in the coming weeks.
Credits:
Client: Energy Safe Victoria
- Executive Manager Media & Comms: Sharon Rainsbury
- Senior Advisor Media & Comms: Michelle Robertson
Agency: redhanded
- Creative Group Head: Dan Forrestal
- Creative Group Head: Tim Forte
- Creative Director: Paul Hand
- Managing Partner: Jim Gall
- Account Manager: Stephanie Larkin
Production Company: Airbag Productions
- Executive Producer: Victoria Conners-Bell
- Director: Micca Delaney
- Producer: Jilly Howe
- DOP: Simon Ozolins
- Offline Editor: Stefan Englehardt
- Colourist: Fergus Halley
- Online Editor: Ole Sturm
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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