Energy Safe Victoria hosts awkward barbecue to promote safety

Every guest at a barbecue wears a bomb disposal suit in a new ad from Energy Safe Victoria designed to warn of the dangers of gas leaks from barbecues.

The campaign, created by Melbourne agency redhanded, goes on to provide information on how to check gas connections for leaks.

https://www.youtube.com/watch?v=HKANXaRrZO4

Tim Forte, redhanded creative group head said: “Rather than making a heavy-handed, scare tactic ad, we took an approach people are more likely to enjoy watching in order to get this message through. Barbecues can be dangerous, but we don’t want to bore people to death either.”