Enero Group names Nike alumnus Brent Scrimshaw as new CEO

May 20, 2020 1:06

Enero – the ASX-listed holding company for agencies including BMF, Hotwire, and Orchard – has named Brent Scrimshaw as its new CEO.

Scrimshaw spent more than 18 years in marketing and management roles at Nike, and most recently was founder and CEO of sports media company Unscripted, before it was acquired by New York’s The Players Tribune at the end of 2018.

His appointment – which takes effect on 1 July – comes five months after Matthew Melhuish announced he would step down as CEO after more than eight years.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.