Enero Group sells struggling adtech business OBMedia

July 1, 2025 11:36

ASX-listed Enero Group has sold its majority stake of OBMedia to turn its focus onto its better performing agencies.

The group held 51% ownership in the adtech business, bought in 2006, and has sold it to the existing 49% minority shareholders. It has long been trying to sell the business, first announcing a “strategic review” in 2023.

Enero Group is the only locally listed agency holding company. According to the ASX announcement, the sale was completed for a nominal amount and the FY25 financial report will reflect a non-cash loss on sale in the range of $14-16 million.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.