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ENGIE engages Hardhat for digital transformation following rebrand

Independent agency Hardhat has spearheaded the digital transformation for Simply Energy’s recent rebrand to ENGIE.

Last month, Simple Energy announced the rebrand with a major launch campaign from its creative agency partner HERO, introducing its new brand platform, ‘It’s Possible’. The rebrand hopes to showcase ENGIE’s good value and sustainability practices.

“We are thrilled to introduce our latest digital customer experience, marking a significant milestone in our transition to ENGIE with the Hardhat team,” said Penny Maher, general manager of marketing and digital experience at ENGIE Retail.

“This represents our evolution as a brand that is committed to accelerating the energy transition, as well as delivering exceptional outcomes for all who engage with us.”

The 12-month engagement has seen Hardhat transform ENGIE’s digital ecosystems, including its website and self-service app, which have been uniquely curated for the Australian market and its 700,000 local electricity and gas customer accounts.

“One of the many triumphs of this undertaking has been conquering the sheer scale of the project as we focused on a wide spanning design system with thousands of components,” said Reece Ryan, executive creative director at Hardhat.

“Every touch point has been considered to ensure a smooth user experience that allows ENGIE to showcase its value and sustainability credentials without interfering with the user journeys.

“The result is a beautifully crafted, fit-for-purpose, new digital ecosystem that represents the user and brand in equal measure through new journeys, illustrations, iconography and tone of voice,” he continued. “The flexible design system has been built to allow for future optimisations as customers become more familiar with the ENGIE brand.”

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