ENGIE engages Hardhat for digital transformation following rebrand

May 22, 2024 3:05

Independent agency Hardhat has spearheaded the digital transformation for Simply Energy’s recent rebrand to ENGIE.

Last month, Simple Energy announced the rebrand with a major launch campaign from its creative agency partner HERO, introducing its new brand platform, ‘It’s Possible’. The rebrand hopes to showcase ENGIE’s good value and sustainability practices.

“We are thrilled to introduce our latest digital customer experience, marking a significant milestone in our transition to ENGIE with the Hardhat team,” said Penny Maher, general manager of marketing and digital experience at ENGIE Retail.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.