Enough with the doom mongering, let’s decide how we want the industry to be
Instead of worrying about a future that will most likely never arrive, the industry needs to start thinking pragmatically about what it actually wants to look like, argues IAB Australia’s Gai Le Roy.
Imagine it’s 2021. I’m betting we’re not getting our Amazon deliveries via drone, driverless cars have still not taken over the roads and we do not have robot personal assistants ringing our hairdressers to book haircuts.
But one thing I know for certain is that most of our media will be being traded, and measured, digitally.
