Entire school takes on Aussie cricket team in Vodafone ad

Vodafone has launched a new Ashes ad campaign pitting an entire school against the Australian cricket team.

The “practice match” campaign, developed by Host, will run throughout the series. As well members of the Australian team, it features 250 school children aged from nine to 11.  

The children did not know they would be playing the Aussie cricket team until they arrived for the shoot.

Amanda Quested, Host’s head of project management, said “Vodafone took a gamble in allowing us to film elements of this campaign essentially without a script. We wanted to allow spontaneity between the kids and the players, we feel we’ve captured something that no script ever could.”

There will also be other TV executions featuring players such as Michael Clarke, Ricky Ponting and Mike Hussey answering customer requests and questions.


  • Client: Vodafone Hutchison Australia
  • Agency: Host
  • Creative: The Jamboree
  • Production: @radical media
  • Director: Patrick Hughes and Nick Ball
  • Media: Ikon Communications

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