Envato brings its ‘Creatively Obsessed’ campaign to the London Underground
Australian creative tech platform Envato has launched its first U.K. campaign, celebrating the obsessive minds behind creative excellence.
The announcement:
After turning heads in the U.S., Envato is taking creative obsessions somewhere new: the London Underground — and your social feed.
Starting May 16th, the Australian-born creative tech platform is launching its first-ever U.K. campaign, tapping into a familiar feeling for creatives: the instinct to mentally fine-tune the world around them – from kerning on a restaurant menu to soundtrack swaps in their heads.
Building on the momentum of Envato’s “For the Creatively Obsessed” campaign message, this next chapter is a boldly remixed tribute to those in relentless pursuit of creative excellence — and all the obsessive tweaks along the way. And it’s showing up right where they live, work, and scroll.
To bring the campaign to life, Envato has teamed up with a lineup of UK-based comedy and creative influencers — including Nick and Cam and Imogen Andrews — whose design-driven humour and all-too-real creative quirks have found fans around the world, including here in Australia.
The brand will also spotlight its massive creative library with OOH visuals featuring brilliant (and sometimes unexpected) assets – available on Envato.com – across London Underground stations and key creative hubs, transforming familiar commutes into unexpected moments of visual interruption.
The campaign will also be supported globally with paid media across Meta, YouTube as well as Envato’s owned channels.
CMO Noelle Kim puts it this way: “Creatives don’t just watch the world go by, they mentally edit it – whether it’s with a new soundtrack, a cinematic LUT, or a more modern font change. That’s the energy behind ‘Creatively Obsessed’ as we bring the new campaign to London.”
Source: Envato
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