Environment Protection Authority encourages Victorians to clean up their butts
The Environment Protection Authority (EPA) has kicked off its new summer anti-litter campaign encouraging Victorians to report litter.
https://www.youtube.com/watch?v=2cL83rkV0bA#t=49
The campaign is fronted by a young girl who explains what she’s learnt from EPA environment experts.
EPA CEO John Merritt said this year’s ‘A cleaner Victoria is in your hands’ campaign, by creative agency Icon, is focusing on cigarette butts as Victorians prepare for bushfire season.
“Nearly 90 per cent of EPA Victoria litter fines are for cigarette butts being thrown from cars, and more than half the little collected at roadside collections are butts,” he said in a statement.
Last year’s summer campaign resulted in nearly $3.5 million fines issued to litter bugs across Victoria.
Coinciding with the launch of the campaign, EPA launched a new mobile site with the aim to encourage Victorians to report litter using their smartphones.
The 2013/14 summer litter campaign will run across Victoria until the end of March.
Credits:
- Client: EPA
- Creative & Digital: Icon.Inc
- PR: icon.pr
- Media: Mitchells
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Three and a half minutes of people talking facts at you.
What is this? University?
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