Envision Agency appointed to lead Nuby’s Australian launch
Envision Agency will deliver an integrated strategy to grow brand awareness, digital community, and local relevance for Nuby within Australia.
The announcement:
Envision Agency is proud to announce its appointment as the lead agency for Nuby’s launch into the Australian market, delivering a fully integrated strategy to build brand awareness, local relevance, and digital community growth.
A globally trusted baby brand known for its innovative, patent-backed products, Nuby selected Envision Agency for its unique position as Australia’s leading mum-focused influencer and talent agency. With deep roots in the parenting space and a strong network of real parent voices, Envision was the clear choice to bring Nuby’s vision to life locally.
“As a mum of three and the founder of an agency built around mums, I know firsthand what resonates with modern parents and which products truly support everyday family life,” said Jasmine Yoong, founder of Envision Agency. “I’ve actually used Nuby products myself without even realising it – and that’s what we’re here to change. Once we begin, mums across Australia will know Nuby. Their mission to make parenting easier aligns perfectly with our community and expertise.”
Envision will lead Nuby’s go-to-market activity across organic content, influencer partnerships, PR, UGC, and paid media, aiming to position the brand as a trusted household name for Aussie families. The campaign will also see the rollout of #NubyInOurDay, a user-generated content initiative spotlighting real parenting moments across Australia.
With retail availability already secured through Big W, Baby Bunting, Amazon and more, Envision’s role will focus on driving emotional connection, local storytelling, and consistent social visibility.
Key campaign goals include increased audience visibility in Australia, achieving monthly media coverage, and launching a scalable influencer and seeding programme that celebrates the real experiences of Australian parents.
Source: Envision Agency
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