EOFY boosts retail OOH as 65% of consumers prefer in-store buys: Shopper
The retail out-of-home (OOH) sector is in luck, as 65% of consumers suggest they prefer to buy in-store rather than online, according to Shopper’s End of Financial Year (EOFY) study this year.
The study – which surveyed 2,516 Australians last month – reveals almost 9 in 10 shoppers will participate in EOFY sales this year.
