Epsilon appoints MediaMath exec as local managing director
Advertising and marketing technology leader Epsilon has announced the appointment of Shane Hanby as the managing director for Australia and New Zealand.
Hanby joins Epsilon from MediaMath where he served as country manager. He brings over two decades of experience across adtech, martech, and digital media, and has an MBA from the Australian Institute of Business.
Hanby will “spearhead Epsilon’s efforts to amplify the value it delivers to brands, agencies and publishers through innovative technology, data-driven strategies and seamless digital campaign activation across the open web”, according to parent company, Publicis Groupe.
“Shane’s unwavering energy for innovation and marketing coupled with his commitment to driving client and business success is truly remarkable,” said Ashish Sinha, managing director of Epsilon APAC and MEA.
“Building engagement on owned platforms is the most effective way of assuring consumers that brands truly understand and value them, and Epsilon presents an exciting opportunity for Shane to guide clients in the creation of these personalised, one-on-one relationships.
“Shane will be instrumental in sustaining our growth trajectory as an increasing number of clients choose our performance-driven and privacy-safe platforms.”
Mike Rebelo, CEO of Publicis Group, Australia and New Zealand, added: “Shane’s appointment signals the continued strengthening of our end-to-end marketing and digital business transformation capabilities.
“As brands see value in transforming the way they reach and engage people in a digital-first world, Epsilon adds to our arsenal of solutions that lead with performance, transparency and accountability. Shane’s experience in adtech and martech, coming together with the power of Epsilon’s platforms, will continue to benefit our clients and their customers too.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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Good luck mate, well deserved appointment
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