ErdiGroup assigns WordPlay Public Relations to PR account
ErdiGroup Hotel Collection has appointed WordPlay Public Relations as its PR agency of record.
The appointment will see WordPlay Public Relations look after ErdiGroup’s hotels, corporate enterprises and philanthropic activity though various foundations.
The ErdiGroup consists of seven hotels throughout Victoria, NSW and Queensland.
WordPlay’s main focus will be on raising the brand’s profile and brand awareness for Hotel Urban Sydney and Hotel Urban Brisbane.
Penny Smits, founder and principal consultant of WordPlay Public Relations, said in a statement: “ErdiGroup was founded on the life lessons of hard work, love, ethics and self-belief. We are delighted to support the group with communicating the Erdis’ ongoing philanthropic vision and business legacy.”