F.Y.I.

ErdiGroup assigns WordPlay Public Relations to PR account

ErdiGroup Hotel Collection has appointed WordPlay Public Relations as its PR agency of record.

The appointment will see WordPlay Public Relations look after ErdiGroup’s hotels, corporate enterprises and philanthropic activity though various foundations.

The ErdiGroup consists of seven hotels throughout Victoria, NSW and Queensland.

WordPlay’s main focus will be on raising the brand’s profile and brand awareness for Hotel Urban Sydney and Hotel Urban Brisbane.

Penny Smits, founder and principal consultant of WordPlay Public Relations, said in a statement: “ErdiGroup was founded on the life lessons of hard work, love, ethics and self-belief. We are delighted to support the group with communicating the Erdis’ ongoing philanthropic vision and business legacy.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.