Esther Wilson, Hyland’s GM of content and creative, steps down ‘in pursuit of a new challenge’

Esther Wilson, Hyland’s general manager of content and creative, is leaving the independent media agency after seven and a half years.

Wilson, whose last day in the Hyland office is today, doesn’t have another role lined up yet, but said leaving before beginning the job hunt was “important”, “to respect the deep commitment I’ve always had to Hyland”.

“It feels like the right time – going out on a high, having innovated and built the C&C [content and creative] division, assembled a formidable team, helped secure exciting new business, and contributed to the most successful year yet on the award front,” Wilson wrote on LinkedIn.

“I’m very grateful for the opportunities Hyland gave me, and look forward to watching their continued ascent.”

Wilson joined the agency in 2012, before being promoted to head of content in 2017. As general manager of content and creative, she stepped into a senior leadership role and built the content and creative business.

Hyland’s founder, Virginia Hyland, said Wilson goes with her blessing.

“Esther started at HYLAND 7.5 years ago as a senior account manager in media,” Hyland said.

“Since then, Esther has grown with the company and done every possible role across the business. It’s with my blessing that she keeps challenging herself to find the next career growth path. I thank Esther for all of her hard work over many years and wish her the very best in her next adventure.”

This month, Hyland has won accounts for Church & Dwight, the parent company of brands like Batiste and Nair, and Kitchenaid. In July, the agency also added Etihad to its roster.


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