Etched Communications rebranded as Wilkinson Butler
The newly branded Wilkinson Butler, formerly Etched Communications, is a corporate affairs agency with special expertise in issues management and crisis communications.
It is co-owned by Peter Wilkinson and Andrew Butler.
“As a boutique agency, we offer all-day access to the firm’s directors. So, it is logical to rename the company Wilkinson Butler,” said managing director, Andrew Butler.
A new logo, look and website accompanies Wilkinson Butler’s new name.
Wilkinson Butler will continue Etched Communications core services in media relations, digital and social media management, community engagement and government relations. In addition, Peter Wilkinson injects new fields of expertise for which he is renowned: crisis communication, leadership and disruption and transformation.
“We’ve also added digital advertising, lead generation and web development offerings to this suite of services to offer clients an integrated experience,” said Mr Butler.
However, what sets this company apart is its focus on excellence.
“Internally we have a big focus on highly valued behaviours among the team. That includes excellence – in our work, our relationships, and in our creativity. And as a boutique firm, we must also be nimble. These behaviours drive every decision in our business and are our daily focus,” said Chair, Peter Wilkinson.
Wilkinson maintains that a small agency takes it identity from its leadership. He added he’s very proud of the team assembled at Wilkinson Butler.
“A boutique agency like Wilkinson Butler, with a well-rounded mix of senior consultants and access to the directors allows for client intimacy, as well as a broad range of skills.”
The Wilkinson Butler office is in North Sydney and has a network of partner agencies around Australia and globally.
