Ethics, experiments in marketing, life after TV, digital measurement and media manifesto revealed as first Mumbrella360 topics

mUmBRELLA_360Advertising ethics, the death of TV, a new manifesto for the media industry, a bold marketing experiment and the future of online measurement are among the first sessions to be revealed for June’s Mumbrella360 conference.

The conference takes place on June 7 and 8 at The Hilton in Sydney.

After Mumbrella invited readers to volunteer to curate a session, more than 120 put forward ideas. And more than 1000 voted on which ideas they wanted to see.

We can now reveal the first five. They are:

  • A change manifesto for Australia’s media industry. The session is curated by media agency PHD and will involve representatives from all of the country’s major media agencies and media owners invited to come together to proposea new agenda for the industry.
  • Joe Talcott News LtdTelling lies to idiots? Advertising, ethics and corporate responsibility. In this session curated by Reading Room’s Cathie McGinn, speakers including Australian Association of National Advertisers chairman Joe Talcott, Clemenger BBDO Melbourne MD and former priest Peter Biggs and publicist Max Markson will debate a series of ethical dilemmas with the audience.
  • What next for measurement? Interactive Advertising Bureau CEO Paul Fisher will offer one of the first opportunities to discuss the industry’s newly appointed audience measurement supplier. Also on the panel will be Maxus boss David Gaines, who chairs the Media Federation’s digital subcommittee, as well as the newly appointed supplier.
  • adam ferrierHow to change people’s behaviour (yes really). Consumer psychologist Adam Ferrier, managing partner at Naked Communications, will lead a psychological experiment involving every member of the audience bringing to life the principles of how to change behaviour.
  • TV is Dead. Comedian, writer, director and broadcaster Dan Ilic reports on his experiences in the US on how the likes of Vimeo, CollegeHumor and Next New Networks are finding big audiences in the digital space.

In the coming days, Mumbrella will be announcing more of the reader-voted curated sessions, along with our own topics.

The two day conference consists of nearly 50 sessions covering every aspect of media, marketing, PR, advertising and content creation across four parallel streams. There will also be major keynotes from senior industry personnel to be announced shortly.

Tickets will go on sale later this week.


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