Etihad Airways appoints former Ansett and Qantas marketer to head global marketing

etihadEtihad Airways has appointed former Qantas and Ansett Airlines marketer Shane O’Hare as senior vice president of marketing.

O’Hare joins the Abu Dhabi-based airline following seven years with Royal Jet, a private jet company in the Middle East, as president and CEO. He started he career with Qantas Airways before founding regional airline and tourist operation Seair Pacific, a company he sold before joining Ansett Australia.

During his time with the now defunct Ansett he helped the airline build its international presence and service offering, culminating in the airline’s entry into Star Alliance. O’Hare was then appointed as the global alliance’s first direct of marketing.

He has also held a senior marketing role at Gulf Air.

Etihad Airways president and CEO James Hogan said: “Shane is one of the world’s outstanding airline marketeers, having delivered highly successful airline and alliance strategies again and again.  He also has an astute commercial understanding, further honed during his successful and profitable leadership of Royal Jet.

“As Etihad Airways extends its reach into new markets, we want to take our brand positioning and marketing strategy up another level.  Shane is the ideal leader for that role.”

In his new role, O’Hare will  have responsibility for developing the airline’s marketing strategy, and for leading its successful implementation across commercial strategies, brand management, communications, product and service development, and sales and distribution strategies.


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