Eva debuts tongue-in-cheek billboard on return-to-office debate

Australian furniture brand Eva has unveiled a mobile digital billboard outside Westpac HQ, playfully highlighting the appeal of its products.

The announcement:

Australian furniture brand Eva … launched a mobile digital billboard outside Westpac HQ in Barangaroo.

In light of Westpac’s recent court loss to an employee over work-from-home arrangements, the billboard reads: “Furniture so good, it’s hard to go into the office.”

The activation is designed to spark conversation around the return-to-office debate, highlighting Eva’s belief that home should be a space people actually want to spend time in comfortable, functional and beautifully designed.

It’s a short but impactful moment of brand commentary equal parts tongue-in-cheek and clever cultural timing that ties perfectly into the national conversation around flexible working.

Source: Electric Collective