Everyday Rewards apologises for patronising Facebook fans; tells them ‘You’re smart cookies’

Woolworths has issued an apology to followers of its Everyday Rewards Facebook page after a patronising posting challenged them to decide what the best order to do the shopping was, and featured four pictures of supermarket shelves, a person packing a car, a person walking into the store and a person at the checkout.

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As Mumbrella wrote yesterday, readers complained that the quiz insulted their intelligence. It was highlighted on the Facebook page Condescending Corporate Brand Page , which spotlights brands around the world that ask patronising questions in order to drive interaction on Facebook.

Everyday Rewards’ social media engagement is handled by Fuel Communications.

evryday rewards apologyLast night, Everyday Rewards apologised to its customers. It said: “We would like to apologise to those who thought it was a bit too basic. On review, we have to agree. We’ll sharpen up our approach in future posts because you’re right – if you’re a fan of our page you’re clearly one smart cookie. Thanks for the feedback and we’ll do better in the future.”

The posting appeared to win approval with fans, earning 66 likes, in contrast to the original posting which had generated a large number of negative comments.

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