‘Everyone deserves to be seen and celebrated’: Double Rainbouu and Tinder release Pride capsule for The Equality Project
Tinder has partnered with fashion label, Double Rainbouu, to release a special Pride-themed capsule collection, with all profits earned directed to LGBTQIA+ charity The Equality Project.
Available at Double Rainbouu’s website, the gender-neutral, limited-edition collection contains Double Rainbouu’s trademark Hawaiian shirts in hot pink, with the Tinder logo emblazoned on it. The capsule also sports silver athletic pieces with black flame designs.
Its campaign features a slew of queer Australian talent, including content creator and podcast host, Alyssa Harper, musician Mowgli May DJ and model, dancer and singer Tynga Williams.
“Tinder has always been about inclusivity, celebrating all kinds of connections, so teaming up with Double Rainbouu—a brand that embraces fluid, unisex fashion—is the perfect match,” Harper shared when speaking on the collection.
“I adore the pieces in this capsule, especially the adjustable drawstrings on the jersey and shorts, which allow for endless styling possibilities.”
100% of the proceeds from the capsule’s sale will go towards The Equality Project – an organisation dedicated to bolstering the health and wellbeing of LGBTQIA+ communities across the country.
Tinder internal data indicates 30% of all matches on the platform are between users who identify as LGBTQIA+.
Double Rainbouu’s designer and founder, Mikey Nolan, praised Tinder for its attitudes towards inclusive love, saying that it became the basis of the partnership between both parties.
“I appreciate Tinder for embracing ALL kinds of love—because love is for everyone. That’s what this collab is all about. Love freely,
love boldly, love without limits,” Nolan said.
“Queer, straight, human—ALL. LOVE. Just two simple words with a powerful message—and an easy choice. Choose LOVE. It just feels better.
“I adore my queer community, and I’m so proud of this Pride collection (pun intended). It’s fluid, fun, and unapologetic. Keep it baggy, cinch the toggles, show a little skin. Wear it loud—scream pink—or dial it back with black. However you style it, own it. I see you ALL, I love you ALL— let’s dance.”
Kristen Hardeman, Tinder’s country director for Australia, described the collection as a tribute to the nation’s LGBTQIA+ community.
As Hardeman put it: “At Tinder, we believe everyone deserves to be seen and celebrated, and this collaboration with Double Rainbouu is a vibrant tribute to our Aussie LGBTIQA+ community.
Credit: Double Rainbouu/Tinder
“As one of the first dating apps to expand the gender identities and sexual orientation options available to users, Tinder welcomes everyone and supports the LGBTIQA+ community in creating meaningful connections.
“This purpose-driven collection is about embracing love in all its many forms, and we can’t wait to see people wearing it as part of their Pride celebrations.”
Tinder’s support of the LGBTQIA+ community goes back years. In 2018, the dating app sponsored the Sydney Gay and Lesbian Mardi Gras event, complete with a parade float and an “interactive space” that was designed to help attendees “get the most out of their Tinder experience”. In 2022, it set up The Rainbow Project to uplift the LGBTQIA+ community in regional areas, and further amplified its message via its 2024 Boomtown campaign.
On March 27 the organisation’s director of communications in Australia, Kirsty Dunn, will speak at Mumbrella’s PR and communications conference, CommsCon.
Dunn will cover how Tinder challenged the stereotypes and stigmas attached to dating apps, while constructing brand loyalty and trust with its users.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Alyssa Harper
Double Rainbouu
Kristen Hardeman
Mikey Nolan
Moygli May DJ
Tinder
Tynga Williams
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