‘Everything great starts somewhere’ McDonalds says in latest ad
McDonald’s Australia has used the tagline ‘Everything great starts somewhere’ promoting its support for Australian farmers.
The 30 second ad opens with a man in a tractor outside McDonalds discussing how everything great starts somewhere “just like this Maccas”.
The man proceeds to get off the tractor at a pickle farm showing Tony the pickle farmer.
A farm at Clark Creek is the next scene showing the cattle where McDonalds gets its beef from.
Kevin and Mary’s potato farm is also featured in the ad as well as a little boy showing his herbs in his back yard.
“At Maccas we’ve been supporting Aussie farmers for over 30 years,” the ad concludes.
Two 15 second ads have also been created as part of the campaign.
DDB is McDonalds creative agency of record.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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