EVH secures global comms account for Haydenshapes
EVH has been selected as the global PR and communications agency for Haydenshapes, a surf and lifestyle brand.
Hayden Cox
The announcement:
EVH has been appointed as global communications agency for Haydenshapes. The remit will include strategy, PR and communications for Haydenshapes across seasonal launches, partnerships and collaborations for the brand.
Haydenshapes is an independent design-led surf and lifestyle brand founded by multifaceted designer Hayden Cox with his award-winning surfboards sold in more than 70 countries. In addition to his global board dealer network, the brand is also sold through Haydenshapes.com, and luxury retailers SSENSE & Mr Porter and with offices in both Sydney and California. His patented parabolic carbon fibre frame technology futureflex revolutionised surfboard design and influenced innovation globally in a way that has not been seen since the 1970s.
Renowned for diverse collaborations and a high-quality approach to product design, through his brand Haydenshapes, Hayden has worked on global projects with prolific New York-based artist Daniel Arsham, Kith NYC and has recently announced an upcoming wetsuit collection release designed with Dion Lee set to launch late 2022.
The Haydenshapes brand is synonymous with innovation and unique exploration of materiality and will this year debut entry into contemporary men’s fashion, launching the brand’s first solo collection with Season 1 launching exclusively with luxury retailer Mr Porter and Haydenshapes.com in July 2022.
EVH founder and managing director Emma van Haandel said, “EVH are proud to partner with Hayden and Danielle Cox of Haydenshapes to support the brand’s global growth strategy and launch into the Mens fashion RTW market.”
Hayden Cox said “I’ve had the pleasure of working with Emma and her team through a few different projects in the past, so this exciting new appointment comes with EVH having an existing deep understanding of the Haydenshapes brand and our goals for the future in the Men’s RTW space. There’s a mutual alignment in our vision for innovation and sustainability as well as shared values for quality product and creativity. ”
Unrivalled in the Australian market, EVH delivers a unique and meaningful approach to PR and communications, creative campaigns and events with a highly specialised, globally attuned team fully committed to providing world-class service and results. Haydenshapes joins EVH’s client portfolio including Alex Perry, Bally, Dion Lee, Fendi, Moet Hennessy, Sir, Technogym and Zegna.
Source: EVH
