Former AdNews editor Danielle Long has joined ad agency BMF.
Long, who has been a freelance PR for a number of media and marketing firms since leaving AdNews in May last year, joins the agency as brand and content manager.
She is among a small number of journalists to join an agency for a job other than in PR. Another was former B&T managing editor Kevin Johns, who worked at McCann as head of content until the merger with Smart last year.
Long was editor of AdNews for just over a year, having taken on the editorship from Matt Porter in April 2010, now PR manager at M&C Saatchi.
Her career also includes stints Campaign, Revolution and New Media Age in the UK, and a short stint as editor of Branded Arts Review.