Ex-Clems boss Kurt Viertel launches Brisbane agency Brother & Co with GPY&R ECD Piet Human
Kurt Viertel
Kurt Viertel, who ran Clemenger BBDO Brisbane for three years as managing director, is launching a creative agency with his brother-in-law Piet Human, the ECD at GPY&R Brisbane.
The duo met at Leo Burnett in Vietnam, and worked together for a two and a half year stint in Ho Chi Minh City.
Viertel resigned as MD of Clems Brisbane in June, while the launch will bring to an end a four-year stint at Patts Brisbane for Human.
Viertel told Mumbrella: “We think there’s a gap in the market for a strong independent creative agency in Brisbane.”
Brother & Co will take on a small but competitive indie scene in Brisbane that includes the likes of Junior.
Viertel and Human are still working on the new company’s positioning, and a website for the agency has yet to launch.
Viertel’s career started at Leo Burnett in Brisbane as an account manger, and he has since had stints at Publicis in London, Leo Burnett Singapore and Leo Burnett/M&T Vietnam.
Human’s career involves spells at Arc, Leo Burnett/M&T Vietnam, Leo Burnett Singapore and South African hot shop TBWA Hunt Lascaris.
Wow. News of an agency opening in Brisbane and not shutting. It’s about time.
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Junior is owned by STW. Hardly an indie.
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Awesome news Kurt. congratulations and good luck mate.
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