Ex-ICON Agency marketing director re-enters the scene with fractional marketing strategy business

Kathleen Gunther – a long-time marketing strategist who served as ICON’s marketing director for close to two and a half years – has officially launched a marketing strategy company.

Gunther Consulting’s mission is to strengthen marketing partners and agencies by providing them with access to the high levels of expertise and resources they need to achieve sustainable growth and bolster their brand presence.

The company’s services include social strategies and content calendars, content and competitor audits, planning for awards and custom channels, digital marketing strategies, and thought leadership. It also helps its clients engage with relevant industry partners and content creators to help elevate brand stories.