Ex Mediacom boss Anne Parsons joins SMI

Tim Burrowes

February 9, 2011 8:24

Former Mediacom boss Anne Parsons has re-emerged as boss of agency expenditure monitor Standard Media Index’s European operation.

The announcement will come as good news for Mediacom’s Australian operation, with previous speculation that at the end of her non compete period – which she has spend overseas – Parsons would return to a rival and reconnect with previous clients.

Parsons will be CEO of SMI Europe from next month as the organisation aims to expand beyond Australia.

The company’s business model is based on media agencies anonymously sharing their spending data which in theory offers a cleaer picture than spending estimates by Nielsen which tend to be based on ratecard and probable discount.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.