Ex-Sound Alliance commercial director Ben Shepherd gets gig at Dainty

Ben Shepherd, the former commercial director of Sound Alliance, has emerged at events promoter Dainty Consolidated Entertainment, based in Melbourne.

Shepherd takes on the role of group commercial director at Dainty, which has promoted recent events such as this year’s tour of soul singer and The Voice mentor Seal, Frankie Valli and Duran Duran.

His departure from Sound Alliance was announced in July, when he was succeeded by Ryan Bernal from creative agency US Sydney.

Before joining Sound Alliance, Shepherd was national digital director at GroupM agency Maxus.


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