Ex-Wallaby and Bachelor Nick ‘Honey Badger’ Cummins to front BCF campaign

Nick ‘Honey Badger’ Cummins is endorsing yet another brand, coming on board as a brand partner for BCF in a multi-year deal.

Cummins – a former star of both the Wallabies and The Bachelor – has already fronted campaigns for Tradie underwear, Volkswagen and Samsung

Nick ‘Honey Badger’ Cummins will star in a content series for BCF

For BCF, Cummins will be starring in a short-form unscripted content series online that will follow his adventures in the Kimberly region.

The series will also star Cummins’ best friend Blair Frendlin and indigenous guide Alfie Wapau.

Cummins’ current partnership with the Volkswagen Amarok will also feature throughout the series.

The series will start in October, and will be available on BCF’s YouTube channel and Facebook page.

Ben McConnell, general manager of marketing for BCF, said Cummins has been a “great mate” of BCF for many years.

“His love for the outdoors and genuine Aussie persona makes him a great fit for our audience and brand. We couldn’t be more excited for this new series and look forward to showcasing the beauty of Australia mixed in with the antics of the Honey Badger, Blair and Alfie,” he said.

Cummins said: “I’m big on adventures, nature and going where I haven’t been before. Doing that takes preparation and BCF has always been my go-to when gearing up for my next trip. I’m stoked to be a part of the team and can’t wait to continue exploring our cracking country.”

Cummins’ manager and CEO of Lampoon Group, Josh White, added: “Nick has always had a strong passion for boating, camping and fishing. There is a tremendous synergy between Nick’s positioning and BCF and we are really pleased to have been able to bring this authentic partnership to life.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.