F.Y.I.

Ex-Wieden+Kennedy and former Meta senior creative, Katie Harrison joins Manifest

Manifest has appointed Katie Harrison as its new group associate creative director.

The announcement:

Global brand communications agency, Manifest has appointed Katie Harrison as its new group associate creative director, further bolstering the independent’s global creative team. Katie’s background includes senior creative positions at Wieden+Kennedy, Special Group and most recently Facebook parent-company, Meta – she is also a published author and lecturer on Narrative and Voice at Central Saint Martins.

Big Brand Thinking

This diverse and multi-channel background makes Katie the ‘perfect fit’ for Manifest’s unified creative team, according to the agency’s Global Executive Creative Director, Kostas Karanikolas.

“Katie is one of the most talented creatives I’ve ever worked with. She’s an amazing writer with strategic acumen. A true hybrid thinker who comes from the brand world but also excels in participatory campaign work. Katie has an impressive track record of delivering culture-shifting ideas across myriad industries, working with brands like Nike, Orange, Chambord and Uber in some of the world’s best creative agencies. The whole team is excited to have her on board.”

Katie will join Manifest’s ‘24-hour’ creative team spanning studios in London, Manchester, Stockholm, New York and Melbourne. Having worked with Kostas Karanikolas in the past, her most recent role was as Senior Creative in Meta’s Creative X team. Her experience spans a broad spectrum of creative skills and channels from nature writing to the Metaverse.

Supportive Culture

Alongside Manifest’s portfolio of fast-growth brands and its purpose-driven strategic approach, it was the working culture at Manifest – the first agency to have achieved full Blueprint status for its approach to DE&I – that sealed her decision to join.

Katie commented: “After leaving Wieden+Kennedy, I worked with incredible agencies and brands. The world felt like my oyster. But when I had my daughter, I began to see a different side of the business. The creative industry is not set up to support mothers. Suddenly I felt like I had to choose between looking after my child or furthering my career. No wonder the ad world is still dominated by men…”

“Manifest not only supports me with flexible working, they actively help me support other parents through the positive-impact work we do with Tommee Tippee and Babyganics. So I can grow as a parent, grow my career and change the industry for the better.”

Alex Myers, Manifest Group founder and CEO commented: “Like any agency, we live or die by the strength of our creative work, and Katie’s appointment shows our commitment to investment, improvement and innovation in that team. We are very lucky to have her on board.”

Source: Manifest

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