Exclusive: All eyes on Black Friday sales as cost of living pressure grows

Kalila Welch

November 13, 2023 8:00

Consumers will be less driven by spontaneity during this year’s Black Friday weekend, according to new research from Future Publishing Australia.

Across a nationally representative sample of 1,086 Australian consumers, Future Publishing Australia found that 63% were expected to engage with Black Friday and Cyber Monday deals this year.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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