EXCLUSIVE: Industry body proposes client-agency charter as PR industry reports declining profits

December 5, 2023 9:13

Due to a significant profitability drop in FY23, the PR industry is on an unsustainable declining path, according to the Public Relations Institute of Australia (PRIA) and its Registered Consultancies Group (RCG).

As a result, the industry body has proposed a client-agency charter, to improve commercial relationships with clients and help agencies make positive progress, Mumbrella can reveal.

Revenue in the PR industry increased strongly year-on-year, according to PRIA’s annual benchmark agency research findings, however the costs of operating business and associated expenses are also increasing – so profitability is down.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.