Expedia promotes ‘pay now or pay later’ with spot featuring a man dressed in a grass skirt
Expedia is promoting its ‘pay now or pay later’ policy with an ad featuring a middle-aged man dancing in a grass skirt while on holiday in Polynesia.
The ad slowly pans up the mans skirt with him calmly narrating the scene before it reverts to him at home with his wife in the background using a blender as he considers a hotel booking, thinking ‘if I book a hotel on Expedia I can chose when I pay.
https://www.youtube.com/watch?v=0sfaWfEQ9Ow
Created by DDB SYdney, the ad is a continuation of the brand promise ‘out there starts here’, with the ‘out there’ starting with the flexibility to pay now or later on select hotels.
It launched last Sunday.
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