News

Expedia cinema ad gives 3D Las Vegas tour

Online travel specialist Expedia has launched a 3D cinema ad which gives viewers a tour of all the activities you can do in Las Vegas for only $273, the amount consumers save by booking flights and accommodation with the company.

The 90-second ad is currently screening before The Avengers in 3D in Australian cinemas.

There is also a complementary TVC, “South Pacific on $275″ and accompanying short documentary.

It is a continuation of the campaign that previously used the creative ‘Thailand on $222” and “New York on $50”.

The campaign is presented by Expedia’s spokesperson Shura and was based on suggestions submitted by fans on the Facebook page.

The TVCs and online films will be supported by print, outdoor and online advertising, which launches across Australia and New Zealand this week.

Credits
Client: Expedia
Agency:BMF
Director: Craig Melville & Al Morrow
Production Company:
Jungle Boys
Post Production:Jungle Boys
Photographer: Ant Ong
Producer: Chloe Rikard
Music & Sound Production: Silencio
DoP: Lachlan Milne & Alex Dufficy

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