Expedia recruits British actor Bill Nighy to promote sale through office stationery
Online travel company Expedia has recruited the talents of British actor Bill Nighy to promote its “biggest sale ever” in a series of TV adverts.
The campaign, developed by DDB Sydney and Carat, features the voice of Nighy who brings to life the thoughts of various pieces of office stationery left behind over the summer holidays.
https://www.youtube.com/watch?v=G6AytqGph_4
DDB Sydney executive creative director, Dylan Harrison said in a statement: “Expedia’s Summer Sale campaign is an integrated approach to telling the emotional importance of a much needed holiday from the office, from an unexpected point of view.
Thank you Dylan Darwin Guy Adam Daniel Adam Simon Guy Shane Leesa Rachel Brenden Cushla Lena Jaimee-Lee Sergeant Ashley Matt Mark Scott Howie Janine Michael Fran Hilary Chi An and Penny for using your immense accumulated human capital to highlight the emotion involved in holidays, the abandonment issues of furniture left callously behind by people wanting a life and the pathos of the loyal gold watch servants torn between work furniture and having a swim.
I love Bill Nighy, but if I hadn’t read the article wouldn’t have realised it was him doing the VO
Beautifully crafted scripts chaps.
You should take this campaign to radio and exploit Sir Bill’s dulcet tones.