‘Experience the Unforgettable’ with BridgeClimb Sydney, via Now We Collide
Now We Collide has created a new ‘Experience the Unforgettable’ campaign for BridgeClimb Sydney, showcasing the iconic experience whilst shining a light on Indigenous history.
The announcement:
BridgeClimb Sydney is putting one of Australia’s most iconic experiences back on the itinerary of international travellers, with a new campaign from independent creative agency Now We Collide.
The ‘Experience The Unforgettable’ campaign is designed to show Sydneysiders and tourists alike that a trip over the ‘Coathanger’, which turned 90 this year, is not only one of the greatest experiences they will have but also a chance to capture incredible memories with loved ones. The campaign aims to show the breadth of experiences and views from morning to night and includes the new Indigenous Climb experience, Burrawa, that shines a light on the incredible Indigenous history of Sydney.
The 60-second hero video follows the experiences of real BridgeClimb guests, spliced with breathtaking footage of the views across Sydney. During the montage of the experience, the climbers also share their thoughts about the uniqueness and quality of the attraction citing it as a ‘life-long memory’ and an ‘unforgettable experience’.
Ali Cassim, head of marketing, product & digital at BridgeClimb Sydney, comments: “After an incredibly tough couple of years for the tourism industry, it’s time to celebrate the Bridge and this iconic experience with this beautiful campaign. We wanted to showcase all the amazing moments that are a part of the BridgeClimb experience and show people that while the Sydney Harbour Bridge is a must-see site, it’s an even more iconic experience to connect with up close and feel that true sense of achievement.
“This campaign is an important step in our post-covid journey and Now We Collide has been an incredible partner in helping us to unearth so many great memories and bring these moments to life.”
Keir Maher, managing partner and CEO of Now We Collide, comments: “These past few years have taught us about the importance of supporting your local, and to work with a truly iconic experience like the BridgeClimb Sydney is something we are very proud of.
“So many thousands of people have amazing memories from this experience, and we really wanted to tell these stories and show what a highlight a trip to the top of the bridge really is. Collaborating with the BridgeClimb Sydney team has been brilliant from day one – including our very own team BridgeClimb experience!”
The campaign drives awareness of BridgeClimb Sydney to both domestic and international markets and features real climbers in the hero campaign video. The campaign’s mix of nostalgic imagery is combined with contemporary footage to create a single cohesive story, featuring a visual direction that highlights BridgeClimb as a bespoke Australian activity where memories are made.
Now We Collide have developed a 60 second hero video and series of 15” cutdowns.
The ‘Experience The Unforgettable’ campaign will go live on digital and social media platforms from 13 December 2022.
Credits:
Ali Cassim – head of marketing, product & digital, BridgeClimb Sydney
Donna Hudson – marketing manager, BridgeClimb Sydney
Keir Maher – exec producer, Now We Collide
Naomi Young – client services director, Now We Collide
Kurt Toohey – creative director, Now We Collide
Sally Muul – producer/account manager, Now We Collide
Allen Yeung – designer & motion, Now We Collide
Josh Groom – editor, Now We Collide
Patrick Harris – director of photography, Now We Collide
Production Coordinator: Marni Jacobson, Now We Collide
Source: Clear Hayes Consulting
