Experiential agency 4Horsemen launches with a ‘biblical apocalyptic’ vision for campaigns

A new Melbourne-based experiential agency 4Horsemen has opened its doors positioning itself as an agency with a “biblical apocalyptic” vision.

Led by the former agency director of Ooh’s Edge Media, James Tamanika, 4Horsemen has four key pillars: creative ideation, social integration, experiential events and partnerships.

4Horesmen is based on four key pillars

“The 4Horsemen story is about collaborative strength and we have continued that theme. We have created our Horses in that same vain and dependant on client needs, we can provide a single Horse approach, be it creative ideation or experiential, to great effect.

“It’s when we are able to put together a collaborative approach, bringing together all four Horses, we can create meaningful campaigns with apocalyptic results,” Tamanika said in a statement.

4Horsemen will operate “through a consultancy look and feel” which will give clients access to a network of partners who will be able to provide advice across different channels, Tamanika added.

James Tamanika was most recently the agency director of Ooh’s Edge Media

“In an age where consultancy offerings are threatening the bigger agency market, I recognised it was time to set up a resource in the below the line market.

“As brands become more and more focused on the value that the customer experience holds in the marketing mix, 4Horsemen is the consultancy offering to be that beacon in ideation of big ideas, strategy and activation ensuring delivery, results and ROI.”



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