Experiential specialist George P Johnson shakes up management

Experiential agency George P Johnson has made a series of senior management moves as part of its strategy of promoting from within, with managing director Peter Rix elevated to executive chairman.

The Announcement:

Sydney, April 5, 2016 – George P. Johnson Australia today announced a significant change to its senior management structure.

Caleb Bush, who joined GPJ Australia in 2010 and has held the role of general manager since 2013, has assumed the role of managing director. He replaces Peter Rix, GPJ Australia’s managing director since 2004, who is moving into the newly created role of executive chairman. Charles Turner, who joined GPJ in 2011 and has been the senior producer on the Toyota account, replaces Bush as general manager.