Experiential specialist George P Johnson shakes up management

Experiential agency George P Johnson has made a series of senior management moves as part of its strategy of promoting from within, with managing director Peter Rix elevated to executive chairman.

The Announcement:

Sydney, April 5, 2016 – George P. Johnson Australia today announced a significant change to its senior management structure.

Caleb Bush, who joined GPJ Australia in 2010 and has held the role of general manager since 2013, has assumed the role of managing director. He replaces Peter Rix, GPJ Australia’s managing director since 2004, who is moving into the newly created role of executive chairman. Charles Turner, who joined GPJ in 2011 and has been the senior producer on the Toyota account, replaces Bush as general manager.

“These appointments are a significant move forward for the business and underpin the GPJ Australia philosophy of internal growth and succession planning for its key personnel,” said Ben Taylor, APAC CEO of GPJ parent company Project: WorldWide. “GPJ Australia has long been the benchmark experience marketing agency for creativity, innovation, and flawless delivery. The changes are intended to provide even stronger senior management momentum and indicate further expansion and acquisition plans over the next five years.”

George P. Johnson officially opened its doors in Sydney, Australia in 2000 and now has locations in Melbourne, Perth and strategic relationships in Adelaide, Brisbane, and New Zealand.

“Strong client relationships and the knowledge and quality of the experience marketing space has been the secret of GPJ Australia’s success,” said Project: WorldWide CEO Robert G. Vallee, Jr. “The strengthening of its management structure is sure to fortify the foundations for strong and diversified growth, both from existing and new clients.”

Key clients of GPJ Australia, which has more than 60 employees, includes IBM, LinkedIn, Toyota, Tesla, Hitachi, Mercedes-Benz, Visa, Salesforce, and more.

About GPJ

George P. Johnson is the world’s leading experiential marketing agency. We create innovative live, mobile, and online experiences that motivate audiences and activate brands. We’re part of Project: WorldWide, an independent, global network of complementary, wholly owned agencies. Project: WorldWide agencies include: George P. Johnson, Partners + Napier, ARGONAUT, Motive, Spinifex Group, G7 Entertainment Marketing, School, Raumtechnik, Shoptology, more, visit www.project.com.

Source: George P Johnson press release.


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