Exponential Interactive has hired former Fairfax Media and APN marketing researcher Alice Donaldson as Insights Manager Asia Pacific to develop understanding of consumers in the region.
Donaldson joins Exponential from APN Outdoor, and has previous experience as trade marketing custom research manager for Fairfax Media. Donaldson has also been in the Interactive Advertising Bureau’s research and measurement Council. Her ten years’ experience in media also includes roles at News Digital Media, the Seven Network and Channel Nine.
She will now work across Exponential’s global divisions — Tribal Fusion, Firefly, Appsnack and AdoTube — to provide insights into audience characteristics and habits, and work on campaign tracking and analysis.
John McKoy, managing director for Exponential in Asia Pacific and South Africa said: “Everyone is talking data but what they fail to offer agencies and advertisers is actionable insights on that data.
“Many of the claims being made around data and insights are simply not true, we can now offer a platform directly to agencies and advertisers that truly shows audience behavior and their path to purchase. Alice now completes our business model across APAC where we can truly give advertisers actionable insights on their consumers before they spend any money.”