F1 coverage lifts Ten’s digital channel ratings

Seven dominated prime time free-to-air TV viewing on Sunday, while Network Ten’s digital channel had a rare win against its Seven rival thanks to coverage of the FIA Formula One World Championships.  

Ten’s digital sports channel, One attracted a 2.7 per cent channel share, ahead of Seven’s 7Two, with 2 per cent, according to preliminary overnight OzTam data in the main metro markets.

Viewing across all sports channels in pay TV and FTA, saw One take three of the top five shows, including the number one spot with the first race of the 2010 season of the FIA Formula One World Championship, broadcast live from Bahrain.

The race coverage attracted an audience of 168,000 viewers, while the pre-race coverage had an audience of 119,000 viewers.

However, Nine’s Go had the overall lead among the digital channels with 5 per cent.

Among the networks’ main channels Seven had the commanding lead with 29.8 per cent, with shows including Air Ways, Border Security, Bones and Seven News.

Seven was followed by Nine with a 22.9 per cent channel share and Ten with 21.9 per cent.

Sunday’s channel share:

  • Seven: 29.8%
  • Nine: 22.9%
  • Ten: 21.9%
  • ABC1: 9.6%
  • GO!: 5.0%
  • SBS1: 4.5%
  • One: 2.7%
  • 7TWO: 2.0%
  • ABC2: 0.9%
  • ABC3: 0.4%
  • SBS2: 0.2%

Sunday’s most-watched shows:

  1. Air Ways Seven 1.488m
  2. Border Security Seven 1.474m
  3. Bones Seven 1.383m
  4. Seven News Seven 1.364m
  5. Nine News Nine 1.300m
  6. Sunday Night Seven 1.295m
  7. Talkin’ ‘Bout Your Generation Ten 1.212m
  8. 60 Minutes Nine 1.134m
  9. The Good Wife Ten 1.123m
  10. Castle Seven 1.012m
  11. Domestic Blitz Nine 0.911m
  12. House Ten 0.872m
  13. ABC News ABC 0.861m
  14. The Biggest Loser Ten 0.853m
  15. V Nine 0.799m (subject to amedment)

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