F1 coverage lifts Ten’s digital channel ratings

Tim Burrowes

March 15, 2010 2:28

Seven dominated prime time free-to-air TV viewing on Sunday, while Network Ten’s digital channel had a rare win against its Seven rival thanks to coverage of the FIA Formula One World Championships.

Ten’s digital sports channel, One attracted a 2.7 per cent channel share, ahead of Seven’s 7Two, with 2 per cent, according to preliminary overnight OzTam data in the main metro markets.

Viewing across all sports channels in pay TV and FTA, saw One take three of the top five shows, including the number one spot with the first race of the 2010 season of the FIA Formula One World Championship, broadcast live from Bahrain.

The race coverage attracted an audience of 168,000 viewers, while the pre-race coverage had an audience of 119,000 viewers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.