F1 coverage lifts Ten’s digital channel ratings
Seven dominated prime time free-to-air TV viewing on Sunday, while Network Ten’s digital channel had a rare win against its Seven rival thanks to coverage of the FIA Formula One World Championships.
Ten’s digital sports channel, One attracted a 2.7 per cent channel share, ahead of Seven’s 7Two, with 2 per cent, according to preliminary overnight OzTam data in the main metro markets.
Viewing across all sports channels in pay TV and FTA, saw One take three of the top five shows, including the number one spot with the first race of the 2010 season of the FIA Formula One World Championship, broadcast live from Bahrain.
The race coverage attracted an audience of 168,000 viewers, while the pre-race coverage had an audience of 119,000 viewers.
However, Nine’s Go had the overall lead among the digital channels with 5 per cent.
Among the networks’ main channels Seven had the commanding lead with 29.8 per cent, with shows including Air Ways, Border Security, Bones and Seven News.
Seven was followed by Nine with a 22.9 per cent channel share and Ten with 21.9 per cent.
Sunday’s channel share:
- Seven: 29.8%
- Nine: 22.9%
- Ten: 21.9%
- ABC1: 9.6%
- GO!: 5.0%
- SBS1: 4.5%
- One: 2.7%
- 7TWO: 2.0%
- ABC2: 0.9%
- ABC3: 0.4%
- SBS2: 0.2%
Sunday’s most-watched shows:
- Air Ways Seven 1.488m
- Border Security Seven 1.474m
- Bones Seven 1.383m
- Seven News Seven 1.364m
- Nine News Nine 1.300m
- Sunday Night Seven 1.295m
- Talkin’ ‘Bout Your Generation Ten 1.212m
- 60 Minutes Nine 1.134m
- The Good Wife Ten 1.123m
- Castle Seven 1.012m
- Domestic Blitz Nine 0.911m
- House Ten 0.872m
- ABC News ABC 0.861m
- The Biggest Loser Ten 0.853m
- V Nine 0.799m (subject to amedment)
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
Air Ways
Bones
Border Security
Network Ten
Nine Network
One
OzTam
Seven Network
Seven News
TV ratings
