You face constant bushfire risk, fire service tells residents
The SA Country Fire Service has launched an ad aimed at reminding people they may live in a bushfire zone and not even realise it.
The “Know you are at risk” campaign, created by Black Sheep Advertising, uses images of ‘danger tape’, throughout a house as a means of implying a constant danger.
“A constant, unpredictable threat… hangs over our lives, our homes and our flora and fauna everywhere. Many of us aren’t aware that we live in a bushfire risk area and many who do choose to ignore the danger”, said Neil Charter, CFS principal communications officer.
The campaign launched at the weekend as part of the state’s Bushfire Action Week. It will run across TV, press, radio, outdoor and digital.
Credits:
- Client: SA Country Fire Service (CFS)
- Creative Agency: Black Sheep Advertising
- Creative Director: Andrew Miller
- Creative Team: Dave Capriotti and Rhyen Ellis
- Account Service: Marius Zanin
- Producer: Leigh Beissel
- Production Company: Resin
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Not quite sure that does anything more than just remind me. Doesn’t propel me into doing very much – could be much more powerful
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