You face constant bushfire risk, fire service tells residents

Tim Burrowes

October 29, 2013 3:33

The SA Country Fire Service has launched an ad aimed at reminding people they may live in a bushfire zone and not even realise it.

The “Know you are at risk” campaign, created by Black Sheep Advertising, uses images of ‘danger tape’, throughout a house as a means of implying a constant danger.

“A constant, unpredictable threat… hangs over our lives, our homes and our flora and fauna everywhere. Many of us aren’t aware that we live in a bushfire risk area and many who do choose to ignore the danger”, said Neil Charter, CFS principal communications officer.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.